Ikea's new TV campaign with music by Uptempo

Furniture retailer and 2011 Cannes Lions Advertiser of the Year IKEA has launched a new ad campaign designed for the US Hispanic market. IKEA and ad agency *S,C,P,F searched for a composer with a dept Latin artist influence for its new spot and Miami-based original music and audio post facility Uptempo’s Aaron Fishbein was an exceptional match.

The spot follows a wed couple in search of the perfect kitchen cabinet doors; the wife prefers a party environment while the husband favorsa more romantic ambiance. IKEA and *S,C,P,F depended on Uptempo’s commercial talent and ability to maneuver a variety of different music styles flawlessly to execute a compelling score.

The agency was looking for music that were appealing for a 35- 40 yearsold audience. For the romantic track, Fishbein played the guitar and worked with Sam Hykem trumpetist from the Miami Symphony orchestra to produce an original score that connected with IKEA’s audience immediately. Fishbein, himself, also performed on the party track which was a house track influenced by the sounds of recent Top Ten music tracks list performed at the clubs. The score for the new ad was achieved in just a couple of days.

Why recording ISDN in Miami?

Miami is a paradise for celebrities to spend their free time, however, they have to keep working. This is a short list of ISDN, Source Connect and ADR recodings performed for us at Uptempo in Miami.
For pictures of some of these celebrities at our studios, go to our facebook page at http://ow.ly/6HOzn

Univision airs "Infiltrados" its first Documentary with Original Music and Audio Post by Uptempo

Univision the lead Spanish network in the US, launched a new documentary unit. After a year in the making their first project is “Infiltrados”. This documentary takes an in-depth look at the FARC - one of the world's deadliest terrorist organizations, which is accountable for 60 percent of the cocaine that comes into the United States.

The show had an average of 2.5 million viewers and it was a total success not only because it was a great story but also was a non typical show for a US hispanic network.

Renowned mexican journalist and Univision's anchor Jorge Ramos who narrated and presented the documentary, was a major influence in its success. His work is highly recognized in the US and specially in the hispanic community.

Juan Rendon, director of the documentary wanted to create a music that described not only that military / spy mood but also the pain and drama of the agents. Based on that request the option was to go to Uptempo musicians Jose Miranda and Jose Tobar to create the music of Infiltrados, whom long and awarded career in film scoring (they won the european film festivals of Huelva, Flanders, Nantes and Ghent) was the perfect fit for the project. A total of 32 tracks were produced for the documentary.

The sound design and mix of Infiltrados was another big task for the project since it had more than 50 animations for the reenactments. A team of 3 engineers lead by Ricardo Tinoco with the help of  Ryan Cook and Juan Fortea took care of that mission in 2 months of work.

The stories of courage of these 4 infiltrated agents and the influential result of their mission is something that needed to be portrayed with an excelent quality.

For us at Uptempo it was a great experience to raise the bar for the hispanic tv programming.

The X Factor Host’s Dermot O’Leary records at Uptempo

The X Factor is one of the top rated shows in the world and now is coming to the US. Dermot O'leary, host of the United Kingdom and original version was at Uptempo recording the narrations of the most recent show aired on September 11th. 

Mr. O'leary is also known for his BBC radio show and for being the host of many other important shows at the BBC.

Bruce Campbell, Producer, Writer and B-Movie Icon: Interview for Public Radio International recorded at Uptempo

Bruce Campbell is best known as a B movie icon and one of the stars of the Evil Dead films. He's also a writer and producer who's continued to have a DIY aesthetic and feeling infuse his work (including his own film, My Name Is Bruce). He talks to PRI's The Sound of Young America about finding a niche in horror and black humor, obsessive fans, and more.

You can see him on Thursdays at 9/8c on USA's Burn Notice as covert operative Sam Axe and in his own spin-off TV movie Burn Notice: The Fall of Sam Axe, now on DVD.

The music of Roshfrans

Uptempo's artist Aaron Fishbein, recently created a power rock ballad for Roshfrans (Mexico) new commercial.
The commercial has been very polemic and has generated a lot of comments in forums and social media.
For the commercial, Uptempo located in Boston a singer that matched that typical tone of the 90's rock. Once the music was composed, the recording was made via ISDN from Boston to Miami.
Check out the behind the scenes video of the creation of the music.

The music and sounds of Jackson Memorial by Uptempo

Uptempo recently finished the music and audio post of the new Jackson Memorial Hospital campaing "I am Jackson" which has the voices of "Burn Notice" actor Jeffrey Donovan and "Alguien Te Mira" actor Christian Meier for the Spanish version.